It’s UnReasonable to Be a Green Entrepreneur

If you want to scale up your green business, but finding it hard….

For most green entrepreneurs it is hard enough to increase sales and make a profit. To add the responsibility of caring for our planet and communities on top of that can be overwhelming. So many end up either giving up, cutting corners or hoping they’ll figure it out along the way.

Stefan Doering - President and Founder

Hi, I’m Stefan Doering, Founder of BEST Coaches. Since 1988 I’ve either started and run green companies or have helped others grow theirs. In fact, over the years I’ve trained, taught, consulted and coached over 200 UnReasonable green entrepreneurs how to grow their businesses sustainably.

Whether you are a green entrepreneur already or aspire to be, and want to:

  • Stay ahead of the green and non-green competition on all fronts
  • Position your company to be far more than just a green solution
  • Build your marketing “funnel” system to grow sales, consistently
  • Address marketplace skepticism towards green businesses
  • Handle customer perception that buying green is more costly and isn’t as good
  • Be a leader in building a sustainable future when others don’t necessarily get it

…then you’re being UnReasonable!

And having an UnReasonable game plan is exactly what it will take to be a successful green entrepreneur.

Why? Because that is what it will take to create a successful green business. One that profits from its positive impact on our planet and communities. One that successfully competes with businesses that only focus on profits. One that thrives in a marketplace that doesn’t necessarily “get it”.

It is also the key to achieving UnReasonable success. This means going outside your comfort zone, following your passion and showing the world your financially profitable solution to restoring the health of our planet and communities.

Again, I have built, run and trained hundreds of green businesses and entrepreneurs for over two decades. And my company offers intensive business coaching for innovative entrepreneurs and small business owners committed to sustainable planning and green business development. Our programs help you stretch your self to create solutions and success far beyond the norm.

Springboard Your Emerging Business, Faster!

Sign me up to receive the Be UnReasonable Power Boost Newsletter/Blog:

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Why?  In our newsletter you will get:

  • UnReasonable stories and ideas from successful entrepreneurs
  • Analysis of what’s happening in the business world
  • Reflection on what  you may be personally be experiencing
  • Inspirational direction for your business
  • Latest tips, tools and techniques.
  • Sustainable practices to implement today
  • Action Steps to implement immediately

As a subscriber you also receive our acclaimed report- 14 Days to Your UnReasonable* Business Strategy.



About the Founder

Stefan Doering started one of the first green retail companies in the US in 1991, later growing it to being one of the largest at the time.

He has coached and trained hundreds of green entrepreneurs in 13 countries, teaches at Columbia University’s Center for Environmental Research and Conservation and facilitates various green tech venture programs in New York City.

More About Stefan

Client Success Stories

“When my business was about to go under, I called BEST Coaches. It’s one of the BEST decisions I’ve ever made. My business is now growing beyond my expectations…”

Rebekah Windmiller
Director, Expressive Arts Studio
Brooklyn, NY

More Stories

What’s on the Calendar?

TeleSeminarSmart Funding: Entrepreneurs Don’t Need Wall Street! 12.2.11

FastTrac Growth Venture from 11/28-12/22 at Levin Institute.
FastTrac Growth Venture from 01/09-02/06 at Levin Institute.
FastTrac New Venture from 02/06-02/27 at Levin Institute.

2nd Green Entrepreneur Summit: Sustain Your Sustainable Business – Late Spring 2012

Have a BEST Coaches sustainability expert and/or business coach speak at your event: events@bestcoachesinc.com